
June 2003: Mechanical Binding Covers
The ways in which we
organize, manage and share information have changed drastically in the past few
years. Packaging that information has become equally complex. When it comes to
designing a package that will properly manage that information, it helps to
partner with someone who can help you navigate your options. At Eckhart &
Company, we take the time to help you develop a package that suits your
individual needs. To get you going in the right direction, here are three
important questions to consider when planning a package.
1.What
Is Being Packaged, and How Will It Be Used?
The first step in
project planning is determining exactly what your package will hold. At Eckhart
& Company, we can create packaging to house virtually any
information-related product, including perfect, mechanically-bound or
saddle-stitched books; pamphlets; notepads; video and audio cassettes; CDs and
DVDs; software diskettes; pens and pencils; pocket calculators and more. Once
you’ve determined what will be packaged, consider how it will be used.
For example, a set of reference books might be housed in an attractive slipcase.
If your project is a set of CD-ROM software discs and complementary instruction
manuals, you may want to design a custom binder to house and protect
it.
2.
What Perception Do You Want To Create?
On the most basic level, packaging is used
to collect and protect the information it holds. Typically, packaging needs to
do much more. For example, do you need packaging that will impress prospective
customers or shareholders? Are there high corporate image standards that must be
met? Will your package be used to display the materials it holds? Will it be
used to attract consumers in a retail environment? The design of your packaging
should match the time and effort you’ve invested in the project. If it’s a
retail application such as a software box, attractive packaging is critical to
the success of the project. It’s much easier for us to help you create the
ideal information packaging solution when we’re familiar with the perception
you’re looking to create.
3.
What Is Your Budget For the Project?
Just as the design of the package should
match the perception you’re after, your budget will help determine which
options are feasible. After all, a beautifully-designed package won’t benefit
you if its production isn’t within your budget.
The
Eckhart Advantage
Every day at Eckhart & Company, we
work with construction and decoration materials ranging from rigid plastic and
heavy-gauge vinyl to bonded leather. We can also perform techniques such as foil
stamping, embossing and UV coating to give you even more decoration options.
We’ll work with you from concept to completion to be sure your information
packaging project fits your particular needs.
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