
July 2003: Calendars
Believe it
or not, calendar planning season is almost here. That makes this the perfect
time to go over some of your best design ideas with your clients. To get you
going, here are a few design and planning tips to keep in mind.
Select
a Binding Style:
Three
mechanical binding styles - Wire-O, plastic spiral and spiral wire - are
ideal binding solutions for calendars. Pages can be flipped 360 degrees
for easy use on either wall or desk calendar applications. Binding
elements for all three styles are available in many colors to complement your
design.
Wire-O
binding offers a few additional advantages. A wire calendar hanger can be placed
between two separate banks of wire elements to create an attractive wall hanging
option. Also, since Wire-O binding doesn’t “step up” like plastic spiral
and spiral wire binding, crossover images and text will line up properly when
the calendar is displayed.
Plenty
of Design Possibilities:
Calendars
stay in the hands of your customers (and those of their customers as well) for
an entire year, making them great “show-me” pieces. Multiple stocks and
panel sizes, foldout panels, die cuts and easel backs are just a few of the many
binding and finishing options that can enhance both the appearance and
functionality of your calendars.
Planning
Tip:
By their
nature, calendars have a lot of information packed onto them. For that
reason, it’s important to leave a sufficient margin so that the
binding holes do not punch into copy or images. We recommend a margin of at
least 3/8” between the binding edge and the outside edge of the punched
holes.
The
Eckhart Advantage:
At Eckhart
& Company, we want to help you turn your great calendar designs into
reality. From our high-speed Wire-O and
plastic spiral binding capabilities to related functions such as folding,
gathering and punching, we’re well-prepared to handle the entire production of
all of your calendar projects.
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