October 2003: Point of Purchase Displays

The next time you’re in a supermarket or retail store, take a look at some of the displays you see as you walk around. Some are holding the products they’re advertising as they stand on a counter, while others hang conspicuously from the walls or ceiling to grab your attention. Point-of-purchase displays are a great way to promote products or services, and there are many design and production possibilities that allow you to create a display that grabs attention.

Design Possibilities

The design of a point-of-purchase display should strike a balance between functionality and attractive, eye-catching appearance. The intended use of a display will also dictate its design, as well as its complexity. For example, a display that will direct consumers to a product in a certain aisle or area of a store may be nothing more than a large printed sign mounted to sturdy board, which can hang on a wall or from a ceiling.

On the other hand, a display that will hold products or literature in a pocket can include a tipped-on easel that allows it to stand on a counter or table. There are also several design configurations for forming a capacity pocket. For example, a pocket formed from acrylic can be applied to the display using pressure-sensitive adhesive. Pockets can also be created in a various fashions, depending on your needs.

Construction and Decoration Materials

At Eckhart and Company, we offer a wide variety of construction and decoration material options that suit any point-of-purchase display need. Here are a few popular examples:

Mounted offset-printed sheets - Many displays are created by mounting a printed sheet to a thicker support substrate such as chipboard. These sheets can be UV coated for an eye-catching look.

Laminated sheets - Film lamination provides plenty of rigidity and durability for displays that will be placed in high-traffic areas, such as the counter of a fast-food restaurant. Lamination can be placed on one side of the sheet, or it can encapsulate the display for maximum protection.

Turned-edge substrates - If a distinctive look is what you’re after, turned-edge construction may be the solution. The turned-edge process involves gluing a substrate to a board and then turning the material around the edges of the board to create a wrap. The second side of this can also be covered with the same substrate to create a two-sided display. 

The Eckhart Advantage

When you’re designing a point-of-purchase display, you want to be sure you aren’t limited to only a few choices for decoration materials or design solutions. At Eckhart and Company, we work with wide range of construction materials, including paper, chipboard, vinyl, polyethylene and more. Looking for a unique decoration solution? We have you covered - literally. We can mount your printed sheets to a range of substrates, or wrap dozens of different materials around a backing board to create a distinctive look. Let the experts at Eckhart and Company help you design a display that lets your message or product stand out from the crowd.

Back Issues

• April 2004 Turn Your Binder into a Display Piece
• March 2004 Material Options
• February 2004 Ring Binder Solutions
• January 2004 Our Capabilties for 2004
• December 2003 Versatile Pocket Styles
• November 2003 Create Attractive Dust Jackets
• October 2003 Point-of-Purchase Displays
• September 2003 Make Products User Friendly with Index Tabs
• August 2003  The Advantages of Prototypes
• July 2003  Creating the Perfect Package
• June 2003  Mechanical Binding Cover Styles
• May 2003  Custom Ring Binders
• April 2003  Mechanical Binding Options
• March, 2003  Award Holders
• February, 2003  Slipcases, Slantcases & Boxed Sets
• January, 2003 Serving Our Customers
• December, 2002 Media Packaging Options
• November, 2002 Ring Metal Options
• October, 2002 Customized Binder Options
• September, 2002 Turned Edge Possibilities