The next time you’re in a supermarket or retail store, take a look at some of the displays you see as you walk around. Some are holding the products they’re advertising as they stand on a counter, while others hang conspicuously from the walls or ceiling to grab your attention. Point-of-purchase displays are a great way to promote products or services, and there are many design and production possibilities that allow you to create a display that grabs attention.

The design of a point-of-purchase display should strike a balance between functionality and attractive, eye-catching appearance. The intended use of a display will also dictate its design, as well as its complexity. For example, a display that will direct consumers to a product in a certain aisle or area of a store may be nothing more than a large printed sign mounted to sturdy board, which can hang on a wall or from a ceiling.

On the other hand, a display that will hold products or literature in a pocket can include a tipped-on easel that allows it to stand on a counter or table. There are also several design configurations for forming a capacity pocket. For example, a pocket formed from acrylic can be applied to the display using pressure-sensitive adhesive. Pockets can also be created in a various fashions, depending on your needs.